General Country Fans Free Marketing Brief Template for an Influencer Campaign 1. The Pepsi Emoji Product-line at Walgreens Stores, 4. An influencer brief also needs to state if anything must be omitted. Again, some visuals as an example could be helpful here! And the best way to build long-term, productive relationships is by setting and managing expectations. The campaign included covering rooftop parties and live social updates from sampling parties. They chose eight popular influencers to create and distribute teaser content. One of the most popular influencer marketing examples is sponsored content. The videos generated 11.6 million views and 38.1 million social impressions. Unbox Therapy, iJustine, etc.) An influencer campaign brief outlines the campaign objectives and overall expectations for the influencer and for your company. They selected the best performing content and arranged for 40 secondary influencers to share this high-performing content with their audiences - again they were targeted at Millennials. Other Sections : Some other sections to consider including are Brand & Influencer Details, Audience Objectives, Disclosure Arrangements, Payment Details, and Extra Talent Notes. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Provide examples of images that you’re looking for in terms of style, tone, resolution, etc. It is digital marketing’s next best thing, that is making a huge impact already. Vote now and daily! Depending on the influencer’s channel(s… However, if youâre looking to develop a long-term influencer marketing strategy and run more than one campaign, then creating a brief is critical. Subscribe to our newsletter and get social media resources send to your inbox. Think of it as your go-to reference manual for the project — a touchstone — that contains everything from goals and deliverables to KPIs and legal terms. It drove the teenagers to Walgreens and Duane Reade stores to buy Pepsi Emoji bottles to help them have an exciting summer adventure. 12 Influencer Marketing Examples to Power Your Influencer Campaign Planning. The brief depends on a lot of factors, but it should answer these essential questions: What are the primary and secondary goals for the campaign? They had to choose between Honey Nut, Chili Nut, and Coffee Nut. The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including enough information to set your influencers up for success? Bedrock Real Estate wanted to produce a film showing that the cliched downtrodden views of Detroit are wrong. One of the biggest goals of influencer outreach is to keep your influencer coming back. The Sony Xperia Z5 has the most powerful cell phone camera, with a five times zoom, and Instagram is, of course, the perfect site to promote photography. BEST INFLUENCER MARKETING BRIEF EXAMPLES. Influencer marketing is well past its experimental phase. 3. The result was that Dunkin’ Donuts gained ten times more followers to their SnapChat channel on National Donut Day than they usually did in a month. These are critical to include when briefing influencers since they highlight specific guidelines: To get the best results from your influencer marketing campaigns, make sure to send your influencer marketing brief to every influencer you plan on working with and get written confirmation that they have read and agree to the document. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. Fans were effectively able to watch the games beside Andy, hearing his real-time reactions. Insightpool invited 20 top influencers to participate in a Twitter takeover - changing their accounts to match the Rare Country Awards branding. In all, 5,151 influencers helped with this campaign, with a spread of more than 55 million followers. http://bit.ly/25uzlNr #MMSFlavorVote #ad, Posted by Tony Hale on Monday, April 18, 2016. They created more than 100 Instagram accounts, tied together by tags, that effectively let you zoom into any part of the original photo and find more than 50 hidden surprises. Indeed, it’s extremely important that your brief contains as many details as possible. Although Andrea Russett was chosen to a large extent because of her 2.5 million YouTube following, she was also asked to participate because of her strong acting skills. Also, Dunkin’ Donuts supplied the influencers with Snapchat Geofilters which people could use in-store. Agency partner Weber Shandwick developed a YouTube influencer program to drive awareness around the Moto Z products. Country fans that followed the @Rare account but not the @RareCountry account Key takeaway: Influencer cont… Second, creating an influencer marketing brief will save you a lot of time down the road. A Great Influencer Brief Leads to a Great Influencer Campaign. The influencers created content around the theme "Häagen-Dazs Open Container" - #HDOpenContainer – which was a play on words connected with current events in New York at the time. They wanted to ensure that all tennis fans, including those who could not physically make it to the matches, could fully enjoy the experience. Moreover, they are the most cost-effective influencer-type. He has 57 million followers on his Facebook page, alone. They chose to target millennials, so decided social media engagement be the best promotion - even for in-store purchases. Include the campaign messages in the post captions (as specified above), Submit your content for review on the date indicated, Position the logo/product according to brand guidelines, Include the #ad/#sponsored hashtag in your post, Donât include pictures/references to alcohol or drugs, Donât use profanity or criticize Brand X, Donât compare Brand X to any competitors, Donât incorporate any other sponsored posts. Subaru Subaru’s #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations, hoping it would attract the attention of millennial buyers. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.’ By Harriot Rockey, COO, Influence Network. There you have it. Therefore, itâs a good idea to set guidelines around the content theme and style that both allow creative expression AND ensure that what is delivered is aligned with your brand. This is where an influencer marketing brief comes in. Download a free influencer brief template and simply add your campaign objectives, expectations, guidelines, and expected deliverables from influencers. This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc. It was a highly successful campaign, with 17 million potential contacts. They chose to use local influencers like Shinola, Detroit Bikes and the creator of Slow Roll (a local bike tour phenomenon) to help create the film, Anthem of Us, using striking images paired with a powerful, yet unscripted, narrative. These are the âground rulesâ of your influencer marketing campaign. The shared content included original blog posts, photography, and branded video content. Pepsi used influential creators to develop original organic-style content about the 200 Pepsi emojis who then distributed the content to their Millennial-age followers.
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